This section discusses the following areas:

Segmentation and Targeting

Market Segmentation is the division of the market

Customer Profile

Persona development is not the same thing as market segmentation

Value Proposition

An offer that describes quantifiable benefits


Does your organisation need a traditional online community?

Content Strategy

Have you ever heard your agency use the phrase “content strategy”?

Integral Communications Strategy

This process coordinates promotional vehicles


Related Articles Segmentation and TargetingCustomer ProfileValue PropositionEngagementContent StrategyIntegral Communications Strategy