What Is In It For Me

Think of your customer – what do they want. Too many companies think of there products, services etc – instead think of what is the problem I am solving. This needs to be included from the start of your campaign/online business/Digital marketing framework.

Consider this question

when setting objectives
when designing website(s)
when writing Sales copy, emails, product descriptions and so on
when testing and reacting

Have you developed a customer needs focused website or a brochure about how great you are?