Social Media Marketing

Develop a Display advertising strategy for better results

Social media marketing is a recent addition to an organisations’ integrated marketing communications plans. The growth of social media has impacted the way organisations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

Emarkable’s social media marketing programmes centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organisations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns. With emergence of services like Twitter, the barrier to entry in social media is greatly reduced.  Organisations can receive direct feedback from their customers and targeted markets.

Social media marketing which is known as SMO, Social Media Optimisation, benefits organisations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organisation can centralise its information and direct customers on its recent developments via other social media channels, such as article and press release publications.

The most popular platforms include:



Emarkable’s process provides information that companies must know in order to implement a Social Media Strategy.

Highlights of Emarkable’s Social Media Strategy Workshop

  • Educating yourself and your staff on social media
  • Ensuring a social media policy is in place
  • Brand protection and consistency
  • General social media guidelines
  • Choosing the right portals for your industry
  • Deep dive into the top 5 social portals (blogs, Facebook, YouTube, Twitter and LinkedIn)
  • Social media do’s and don’ts
  • Social media and public relations (PR templates available)
  • Measuring social media and monitoring your online brand
  • Social damage control (digital crisis management)

The Social Media Strategy Workshop emphasises to companies the importance of using a certified professional to manage one’s social media plan.

This Workshop will provide a substantial resource and companies have been known to pay thousands of euro for this type of information.



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