Home Page Effectiveness

Develop an effective Website Home page for better results



Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. 


We need to address the implementation details (e.g. where the search box should be placed). We also will focus on the main principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information. 



In order to use the principles properly we first need to understand how users interact with web-sites, how they think and what the basic patterns of users’ behavior are.

How do users think?

Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.


If a web-site isn’t able to meet users’ expectations, then the designer failed to get his job done properly and the company loses money.

 Which is more important to you the look and feel or the content?
 Should it be one or the other?
 Or can we align these?
 What is wrong with your homepage?

 Have you ever tested it?
 How many homepages have you got?
 Facebook, Linkedin, Twitter?


Review your statistics, while you homepage may be your most popular page, search engines will treat each page as an individual page – every page is a homepage.

Emarkable have a defined process using examples, case studies, popular wireframs layouts, unique design features and goal orientated design principles.


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