Communication Channels

A communication channel is a tool, an application or a process used online on the Internet to convey information from sender, or a transmitter, to a receiver. Information is always transmitted to the receiver by using a particular communication channel.

This section of the Digital Marketing Framework identifies chosen channels and describes potential use of digital marketing in such Internet applications, processes or solutions.

Ten internet communication channels are examined in depth

Company Website
Product Website
Social Networks
Instant Messengers
Mobile Phones
Online Games
Search Engines