Display Advertising

Develop an Affiliate marketing strategy for better results

Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements.

Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. However, this will change in the future as display advertising is becoming much more targeted to users, much like search engine ads are extremely relevant to what users are looking for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers.

Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Posters, fliers, transit cards, tents, scale models are examples of display advertising.

Banner ads can be targeted to internet browsers in many different ways in order to reach the advertiser’s most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.

Are you using Display Advertising?

Have you selected a number of sources to place your ads? how? why? whats the ROI?

Have you the inhouse skills to manage this?

Are you comfortable to allocate part of your marketing budget on this?