Online Communication Channels

Develop an Online Communication Channels strategy for better results

There are various communication channels used by online businesses and these channels are of vital importance in creating and sustaining the business. For an online business, due to the lack of physical presence, it is all the more essential to present a friendly, contactable, open face interaction so that the customer feels comfortable. With a business that has a physical presence the challenge lies in the experience you offer online, is it similar to the experience that you offer offline? To gain the trust of your customer, you will need to provide plenty of channels of communication that will replace the feeling of distance caused by doing business online. Remember that you must provide a substitute for face-to-face interaction with your client. The most common channels are listed below.

Live Chat
White Papers
Social Media
Notice boards
Phone numbers

 How do you communicate with your clients?
 Are you comfortable communicating ‘virtually’ with people?
 Do you see social networks as ‘social’ rather than business?
 What are the emerging trends that will impact your communication channels?
 Is the culture of your organistion ready for alternate communication channels?
 Have you got the inhouse skills to manage this?

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