By examining a person’s personality and competencies you will give insight into their suitability in an organisation. Basically, how well they will fit in and work.
By matching the right person with the right company you can achieve a better synergy and avoid pitfalls such as high turnover and low job satisfaction.
This is particularly relevant when working in a relatively new area of expertise such as Digital Marketing.
Employees generally seek organisations that are good match for them. They also stay committed to these organisations if the fit is ‘good’.
It is important that the organisational competencies are defined in order to look at the requirements of the company which an individual is applying to. The individual is then assessed on these competencies and the competency fit between the individual and the company is established.
The competencies can be assessed using various tools like Psychological Tests, Benchmarking, Competency Based Interviews, Situational Analysis, Etc.
If an individual is found out to be good on competencies defined for the company using the various tools, we can say that the individual would be able to adjust in the company environment and work culture and would be able to perform at his/her optimum level, taking the performance to maximum level when required.
It is therefore vital for the success of a digital marketing process to have competent people with the right fit.