After many years of working with organisations on their digital marketing we have compiled a lengthy list of best practice documents, checklists and case studies. Best Practice is also called experience, experience from our work with clients, from our partners and associates around the world.
‘A best practice is a technique, method, process, activity, incentive, or reward which conventional wisdom regards as more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance. The idea is that with proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a task, based on repeatable procedures that have proven themselves over time for large numbers of people’. Wikipedia
Digital marketing is moving so fast with change being the order of the day. Google keeps changing its search criteria so SEO must change to get the same results. Competition keeps changing so you must adapt. Customers are changing so your communications need to change.
Best practice is only applicable to particular condition or circumstance and may have to be modified or adapted for similar circumstances. Best practice will evolve to become better as improvements are discovered.
Despite the need to improve on processes as the environment changes, best-practice is considered by Emarkable as a means to understand, explore, experiment and be creative in your digital marketing efforts. Knowledge is power, use it wisely and you can achieve your goals.