Develop a Pay Per Click strategy for better results
While search engine optimisation is an ongoing marathon to grow your authority over time, Pay Per Click advertising is a great way to start lead generation right away.
Lead generation with PPC is attractive to people working in sales, marketing and finance, because it is directly measurable, unlike SEO which has many factors to take into account. If you are the one responsible for digital marketing results, generating leads is one of the biggest metrics you will use to evaluate your results.
With SEO, it can be difficult to give a concrete answer about what is working and what is not, partly because of the ever-changing search engine landscape. Who knows for sure when and how Google will be changing its algorithm? By using pay per click, you can show a direct correlation between factors such as keywords, ad copy, landing pages and conversion, with facts and figures to back it up.
Smart marketers focus on lead generation for the success of the business, as well as justifying marketing budgets. Just having a website that looks good does not reliably pay off. One important tactic is not to direct the user to the home page instead of a specific lead-generation-focused landing page.
Of course you are interested in more leads and more business but how much should you spend on PPC? Emarkable can help you develop a formula that maximises your return on your investment.
There are hundreds of pay per click services, Google adwords being the largest and most common, but there are other places that your company can use to attract the right client to your business.
How much would you pay for a lead?
How much would you pay for a qualified lead, ready to buy?
How many leads do you want?
Start today, PPC is by far the easiest and most immediate way to develop leads online and PPC should be an integral part of your Digital marketing Strategy.