I love digital marketing, everything can be measured and in loads of ways and mostly in a scientific, mathematical (black and white) way. Very little can hide with Digital Marketing. But you do need the right tools and the right education.
When considering the different Digital analytics tools that your business requires, the number of available options can be overwhelming for businesses that may not understand how to use them. And that’s where hiring someone to really dig into all of the reports can be vital.
The rule that is often referenced in this regard is the 90/10 rule, so if you have 100 euro to spend on analytics, spend 10 euro on reports and data, and 90 euro on paying someone to filter through all of that information. Because without a proper understanding of the information these services will provide you with, it remains just raw data.
You obviously won’t use all of these tools all of the time, but it’s beneficial to know about some of the top options and how they fit into your overall web strategy. And using multiple tools only gives you further levels of insight into your customers and your success rate. This may well be the thing that separates you from your competition and gives you that edge.
For larger businesses, the more robust analytics tools can be great to really dig in, but for small and mid-sized companies, there are many free or relatively cheap offerings to help you understand this information.
What is web analytics
Web analytics is a three-tiered data delivery and analysis service for small and big businesses. The first is the data itself, as it measures the traffic, page views, clicks and more for both your website and for your direct competition. The second is what you do with that data, or how you are able to take the information gathered via these services and apply it to your customers, whether new or existing, to make their experience meaningful and better. And the final tier is how it all circles back together to meet your overarching business objectives, not just online but offline as well. Data by itself is a great way to see how you are performing, but without applying what you’ve learned, it has little use.
What education do you have?
Do you need?
What answers are you searching for?