Include a photo zoom feature – Allow shoppers to easily zoom into your photos to see product details.
Product Category Pages– Be sure to include links to “like” functionality for sites like Facebook and Digg.
Product demonstrations – Showing videos or slide shows of how to use your products will help sell your products.
Product reviews by media – Add credibility by having the media or bloggers review your products. Include a link to these product reviews and be sure to include the media logos to add more credibility.
Warranty information – Including a strong warranty program will put shoppers at ease. Warranties such as a limited lifetime warranty are very beneficial.
Show people using your products – Some of your photos should include people. Of course this depends on your products, but in most cases showing people with your products will help the sale.
Suggest related products – At the bottom of your product page it is a good idea to suggest other related products. This will give the shopper an opportunity to see other similar products that you offer.
Product videos – Demonstrate your products using short videos. This will help shoppers better understand your products by seeing them in action.
Include a photo gallery to display all photos for a product – If you are showing a lot of photos be sure to include a photo gallery so shoppers can quickly see the photos.
Tabbed product details (Features, videos, reviews, specifications, warranty, etc.) – On the product page include tabbed product details functionality. This will condense the length of the page so shoppers don’t have to scroll through a long page.
Product reviews – Including product reviews is a very strong way to convert shoppers. Allowing shoppers to read other shoppers experience with your store and products will give them an addition comfort level to purchase.
Have a large “Add to Cart” button – This is huge. Be sure that your “Add to Cart” button is very visible. Test different sizes and different colors to see which works best for your site. Make sure it is place toward the top of your product page and not at the bottom.
Show several product photos – The more quality photos that you can show of your product the more opportunities your shopper will have to better understand the product. Include as many quality photos as you can. Make sure the quality and resolution is of an acceptable standard.
Create compelling product copy – Be sure that your product copy is interesting enough that a shopper is going to want to read it. Make sure it’s not too long. Be sure to include your targeted keywords in the copy for SEO. have the copy emotive – not dull and boring, remember its sales copy first then technical details. BE AWARE – Google will penalise for duplicate content so don’t just copy and paste from the manufacturers website.
Clear inventory indicator (“in stock” or “out of stock”) – Be sure to include an easy to see inventory indicator. Either show “in stock” or “out of stock”, or show an actual number of items currently in stock. This can be difficult if your site is not connected to your stock control system.
Where is the best place to start? get some examples, do not, I repeat, do not expect your designer or programmer to do this. Get lots of great examples and be very clear on what will work for your ideal clients.
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