Here are 10 specific issues related to the entire checkout process (as opposed to any particular element or page, which will be dealt with in the next section), all of which are focused on making checkout simpler in one way or another:
Each of these elements need to be examined and analysed using best practice as well as scientific evidence supplied by analytical measurements. What is your current conversion rate? can it be higher?
With the economy going through a tough period, online retailers will need to fight for every cent. One surefire way of increasing profits is to focus on the usability of your checkout, since the average cart abandonment rate is reported to be around 60%. You dont see people going to your local supermarket and abandoning a full trolley at the checkout? Why do people do it online? Remove any barriers, risks, concerns, basically anything that can cause someone to say no.
Emarkable Digital marketing Framework run a usability test on your checkout process.