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Since the mid 1990s, marketers have been confronted by a proliferation of new channels, opportunities and technologies that have simultaneously fragmented the audiences they’re trying to reach.
Many organisations are unsure of how to contend with these shifts and appropriately budget for the management and integration. Emarkable helps marketers achieve balance in their approach to five key areas affected by the growth in digital marketing.
Five Key Areas
The assumptions, objectives and plans that guide marketing are especially essential in periods of rapid change
How money is allocated is a key factor in whether strategy becomes reality
The goal of keeping customers has grown in importance as it plays an increasing role in socially – driven acquisition
Determining whether new channels and technologies are a good fit is an important exercise in learning and time management
Internal and external teams need to constantly learn and evolve to master the new elements of marketing
Any survey of the digital marketing ecosystem will reveal one unavoidable truth – there is no one right answer to the big questions, and no benchmarks that apply across the entire spectrum of companies. That’s why Emarkable uses a mix of solutions and resources, including a number of people from experienced digital marketing backgrounds during the digital marketing process.